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Avon Acquires Liz Earle Beauty Co.

UK-based skin care brand to be managed by co-founders.

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By: TOM BRANNA

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Avon Products has acquied Liz Earle Beauty Co. Limited, a privately-held UK brand of naturally active skin care products sold primarily through direct-to-consumer channels. The brand, which become part of Avon’s global skin care portfolio, will continue to be managed independently as a stand-alone brand under the leadership of co-founders Liz Earle and Kim Buckland. It will also maintain its headquarters in Ryde, Isle of Wight, UK. The transaction will be structured as an all-cas...

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